Fashion has become an important export industry and the culture of France since the 17th century, and modern “haute couture” originated in Paris in the 1860s. today, Paris, along with London, Milan, and New York City, is considered one of the world’s fashion capital, and the city is home or Office to many major fashion houses including Balenciaga, Céline, Chloe, Chanel, Dior, Givenchy, Jean-Paul Gaultier, Hermès, Lanvin, Rochas, Vuitton and Yves Saint Laurent
France renewed its dominance of high Fashion (French: couture or haute couture) industry in 1860-1960 through build houses great couturier, fashion press (Vogue was founded in 1892) and fashion shows. Modern Paris Couturier House is generally considered the first work of Charles Frederick worth who United Kingdom dominated the industry from 1858-1895.10 in the late nineteenth and early twentieth century, the industry expanded through such Parisian fashion houses as the home of Jacques Doucet (founded 1871), Rouff (founded 1884), Jeanne Paquin (founded in 1891; He trained at Rouff and first woman to open her own fashion house Callot Soeurs), (founded in 1895 and operated by four brothers), Paul Poiret (founded 1903) Madeleine Vionnet (founded in 1912), Chanel (founded by Coco Chanel, first came to prominence in 1925), Elsa Schiaparelli (founded in 1927) and Balenciaga (founded by Balenciaga Cristobal Spain in 1937).
The first fashion designer who was not only a dressmaker was Charles Frederick Worth (1826-1895). Before the former draper set up his maison de couture (fashion house) in Paris, clothing design creation was handled by largely anonymous seamstresses and high fashion descended from style worn at Royal courts. Worth’s success that he was able to dictate to his customers what they should wear, instead of following their lead as earlier dressmakers had done.
It was during this period that many design houses began to hire artists to sketch or paint designs for clothing. The image itself can be presented to the client a lot cheaper than with the actual sample garment in the producing place. If the client liked the design, they ordered it and the resulting garment made money for the House. So, the tradition of designers sketching out garment designs instead of presenting the finished on the model to customers began as an economy.